We are The Great Canadian Travel Group, a full-service travel company with both retail offices and a wholesale division. Our head office is located in Winnipeg, Manitoba with a branch office in Edmonton, Alberta.
Our tagline is “Creating Your Best Days Ever!” How do we do that? We specialize in designing customized, tailor made programs for our clients to areas we specialize in including, but not limited to, Africa, Arctic Canada, Iceland, Greenland, the Faroe Islands, Scandinavia, Scotland and Ireland, cruises including expedition and river cruising and rail journeys. We also focus on experiential and transformative travel experiences: safaris to see wildlife in Africa, polar bears and belugas in Churchill; historical and ancestral travel to places like the NorthWest Passage, Ireland and Scotland; Northern Lights viewing in a variety of locations. We’re always searching for new, exciting and unique places for our clients to experience and are happy to research any travel request.
That’s who we are today. But, how did we get here?
The company’s history began in the late 1970’s. Our founder, Max Johnson, had moved to Canada from London, England and settled in Winnipeg. He had already been bitten by the travel bug and, while attending U of Winnipeg, ran the student travel office. He and two partners cooked up the idea of starting a travel business and on November 21, 1980 The Great Canadian Travel Company, Inc. was born! Within a year Max had bought out both of his partners, forging on as a “one-man band”, so to speak. It was a rocky start with few clients and little money, but with his wife’s support he persevered.
The real start for the company was when Max heard about tundra vehicles that were taking scientists and professional photographers out into the tundra surrounding Churchill, MB for polar bear viewing, getting them right out into the bears’ territory. “How cool would that be?”, he thought. So, off he went! After experiencing the thrill of seeing the polar bears up close and personal he returned to Winnipeg and set about designing some tours to Churchill for tourists. He took his proposals to a variety of wholesale travel companies, all of whom said, “Who on earth would want to see a polar bear?”. Oh, how times change! Curiously, Qantas Vacations (the touring branch of the Australian airline), was the first company to offer the Great Canadian Travel’s polar bear programs in 1983 and they readily admitted they were only doing so to make their Canada product line seem more exciting. To their astonishment, they sold about forty the first year, more the second and then the flood doors opened. Within a few years Great Canadian Travel was sending hundreds of tourists to Churchill each polar bear season, a good number more in the summer to see beluga whales and eventually purchased their own hotel in the town.
From these humble beginnings, struggling to get clients and make ends meet, Max gradually expanded the company’s travel offerings to include Arctic Canada and other Top of the World destinations, beginning with Iceland. At that time, Iceland was a country people had to be convinced to visit, as it was known basically as a gas station for trans-Atlantic flights. It was certainly not the red-hot destination it is today! Something else was needed to fill in the off-seasons in between the Churchill and Top of the World programs, which were basically summer and fall. So, what’s opposite to Top of the World? Well, Downunder, of course! He began partnering with companies in Australia and New Zealand; Chile, Argentina and Antarctic cruises and specializing in Round the World airfares. An Africa specialist came onboard in the mid-1980’s, designing customized African wildlife safaris. From there the company took on a life of its own, steadily growing to include a division dedicated to selling international airfares on KLM Royal Dutch Airlines and others, to such far away places as Kathmandu, Nepal and Timbuktu, Mali and creating custom-tailored travel programs encompassing destinations around the world.
The company’s focus was always coming up with interesting ideas, trying to stay one step ahead of the next “big thing” – long-stay Australia, tours to Cyprus, small-group flights to Greenland, ancestral tours to the Orkney Islands in Scotland, escorted tours of Georgia…any new idea had a two or three year shelf-life until companies much bigger than Great Canadian Travel would swoop in, commercialize and mass market it, changing the sales cycle forever. When that happened Max would move on to the next “off the beaten track” travel destination or unique product.
Max decided to bow out of the commercial side of the travel industry after 34 years and sold the company in August, 2014. He now spends his time travelling around the world and blogging about his escapades, doing consulting work as well as taking time to relax with family and friends at his home in France’s Languedoc wine country.
Our current owner, Ian Kalinowsky, purchased the company from Max Johnson on August 1, 2014, so he’s just celebrated his 5th anniversary. In that time lots of exciting things have happened! We welcomed Concourse Travel into our family December, 2014, as they merged their office with ours. The next step was a big one when, in August, 2016, the leisure division of Continental Travel merged into ours. In this process we also acquired their agency in Edmonton, Alberta. February 2018 brought River East Travel into the fold. Through all of the mergers and acquisitions we grew substantially, from one office to two and from 9 employees to 21. 2018 saw both offices move into new digs, which meant for a few months, Ian was more of a contractor/foreman/carpenter than a business manager. But, both projects were completed and we have two beautiful new offices in two great cities.
Social media and online marketing, of course, plays a much larger role in our business today than it did even 10 years ago. We currently have 19,000 Facebook followers, 2,400 on Instagram and we blog on a consistent basis about our own, amazing travel experiences. We also use blogs and posts to provide useful information and travel tips. These are featured on our website which offers lots of travel ideas for individual and group travel. Our bi-weekly company newsletter goes out to nearly 11,000 subscribers, is well received and enjoys an open rate of twice the industry average.
Ian continues to encourage the company’s team members to seek out new and interesting travel experiences for our clients. “Creating Your Best Days Ever!” is what we strive to do, and we hope to do exactly that for our clients for many years to come!